Cider is a popular Y2K brand launched in 2020 with funky knits, but is it sustainable?
Here is what experts had to say:
Good on You: 1/5
Good on You gave it the lowest rating mainly because it lacks transparency. There is little to no information about their environmental practices or labor policies.
As Ecothes points out, Cider uses materials made from fossil fuels such as polyester, rayon, and spandex.
The Tab: Fast fashion
In one of the most thorough reviews, The Tab finds that Cider is in the same lane as Shein and FashionNova. Based on Twitter found that many people complained of poor quality. Several independent designers have also complained of Cider copying their designs including Lydia Bolton and Wanda Cobar.
@christaallen Reply to @rosewallace__ ♬ Coming of Age - Blondes
Thrifted: Not sustainable
Thrifted points out that their recent sustainability collection screams of greenwashing, akin to Zara's "Join Life" campaign.
The founder, Fenco Lin, is listed in Forbes 30 under 30 as "trying to create the next Shein."
We can safely conclude that no, Cider is not a sustainable brand.